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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Purple Cow: Transform Your Business by Being Remarkable
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Long Tail: Why the Future of Business is Selling Less of More
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How Customers Think: Essential Insights into the Mind of the Market
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The Brand Gap: Expanded Edition
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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The Dictionary of Brand
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How Brands Become Icons: The Principles of Cultural Branding
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Call to Action: Secret Formulas to Improve Online Results
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Lovemarks: The Future Beyond Brands
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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The Culting of Brands: When Customers Become True Believers
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers` Minds
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
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Buzzmarketing: Get People to Talk About Your Stuff
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Grapevine : The New Art of Word-of-Mouth Marketing
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Lovemarks: The Future Beyond Brands
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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The Culting of Brands : Turn Your Customers into True Believers
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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