Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Zag: The Number One Strategy of High-Performance Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Author: Mark Joyner
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The 22 Immutable Laws of Branding
Author: Al Ries
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!
Author: Elsom Eldridge Jr.
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
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The Big Red Fez: How To Make Any Web Site Better
Author: Seth Godin
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Author: Alan Weiss
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
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Call to Action: Secret Formulas to Improve Online Results
Author: Bryan Eisenberg
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The 80/20 Individual: How to Build on the 20% of What You do Best
Author: Richard Koch
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Married to the Brand: Why Consumers Bond with Some Brands for Life
Author: William J. McEwen
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
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The Dictionary of Brand
Author: Marty Neumeier
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Storytelling: Branding in Practice
Author: Klaus Fog
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A Clear Eye for Branding
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The Core Value Proposition: Capture the Power of Your Business Building Ideas
Author: Jack G. Hardy
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
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Loyalty M Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
Author: Timothy L. Keiningham
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Grapevine : The New Art of Word-of-Mouth Marketing
Author: David Balter
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Brand Hijack : Marketing Without Marketing
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Grapevine: The New Art of Word-of-Mouth Marketing
Author: Dave Balter
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Why Johnny Can't Sell... and What to Do About It
Author: Michael Nick
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What I Didn`t Know Could Fill a Book: A CEO Dad Shares the Life Lessons He Wishes He`d Learned Earlier
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Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing
Author: Jean-Marc Lehu
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