Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Zag: The Number One Strategy of High-Performance Brands
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Why We Buy: The Science Of Shopping
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Gap: Expanded Edition
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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The 22 Immutable Laws of Branding
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Emotional Branding: The New Paradigm for Connecting Brands to People
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
Author: Shaun Smith
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
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Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
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How Brands Become Icons: The Principles of Cultural Branding
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Clued In: How to Keep Customers Coming Back Again and Again
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Positioning: The Battle for Your Mind
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Building Great Customer Experiences
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Trading Up: The New American Luxury
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
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Space Race: An Insid View of the Future of Communications Planning
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Qualitative Methods for Marketplace Research
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