Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Experience Economy: Work Is Theater & Every Business a Stage
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How Customers Think: Essential Insights into the Mind of the Market
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Emotional Branding: The New Paradigm for Connecting Brands to People
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Trading Up: The New American Luxury
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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The DNA of Customer Experience: How Emotions Drive Value
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Clued In: How to Keep Customers Coming Back Again and Again
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Building Great Customer Experiences
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Building Great Customer Experiences, Revised Edition
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Living It Up : America's Love Affair with Luxury
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Trading Up: The New American Luxury
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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