How Customers Think: Essential Insights into the Mind of the Market
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Portfolio Management for New Products
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
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The PDMA Handbook of New Product Development, Second Edition
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
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New Products Management
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Voices into Choices: Acting on the Voice of the Customer
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Market Research Made Easy (Self-Counsel Business)
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State of The Art Marketing Research
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Marketing Research: Methodological Foundations (with InfoTrac®)
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Statistics in Market Research (Arnold Applications of Statistics Series)
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The Product Development Challenge: Competing Through Speed, Quality, and Creativity
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Market Research in Practice (Market Research in Practice Series)
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The Art & Science of Interpreting Market Research Evidence
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Teams: Structure, Process, Culture, and Politics
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice Series)
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
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Market Research Made Easy (Self-Counsel Business)
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Market Research: A Guide to Planning, Methodology and Evaluation
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