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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Why We Buy: The Science Of Shopping
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The 22 Immutable Laws of Branding
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Zag: The Number One Strategy of High-Performance Brands
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The Brand Gap: Expanded Edition
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Emotional Branding: The New Paradigm for Connecting Brands to People
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How Brands Become Icons: The Principles of Cultural Branding
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How Customers Think: Essential Insights into the Mind of the Market
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Lovemarks: The Future Beyond Brands
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The Dictionary of Brand
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Lovemarks: The Future Beyond Brands
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Brand Child: Remarkable Insights into the Minds of Today`s Global Kids & Their Relationships with Brands
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Built for Growth: Expanding Your Business Around the Corner or Across the Globe
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Sonic Branding: An Introduction
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The Culting of Brands: When Customers Become True Believers
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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Lovemarks: The Future Beyond Brands
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The Culting of Brands : Turn Your Customers into True Believers
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Clicks, Bricks and Brands
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Brand Building on the Internet
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