Words That Work: It`s Not What You Say, It`s What People Hear
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The Campaign Manager: Running and Winning Local Elections (Third Edition)
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How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election
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Get Out the Vote, Second Edition: How to Increase Voter Turnout
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Going Dirty: The Art of Negative Campaigning
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
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25 Fundraising Secrets
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Get Out the Vote: How to Increase Voter Turnout
Author: Donald P. Green
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Going Dirty : The Art of Negative Campaigning
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
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Winning Elections: Political Campaign Management, Strategy, and Tactics
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Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections
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The New Political Targeting
Author: Hal Malchow
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication)
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Campaigning Online: The Internet in U.S. Elections
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Campaigns and Elections American Style, Second Edition (Transforming American Politics)
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An Introduction to Survey Research, Polling, and Data Analysis
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The Superpollsters: How They Measure and Manipulate Public Opinion in America
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Winning Campaigns Online: Strategies for Candidates and Causes
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Campaigning to Win
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Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method and Data includes CD-ROM
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Politics Moves Online: Campaigning and the Internet (Century Foundation Report)
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Campaigns And Elections American Style (Transforming American Politics)
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High-Tech Grass Roots: The Professionalization of Local Elections (Campaigning American Style)
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The Superpollsters: How They Measure and Manipulate Public Opinion in America
Author: David W. Moore
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