Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising
Author: Susan Linn
Manufacturer: Anchor
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The Toy and Game Inventor's Handbook
Author: Richard Levy
Manufacturer: Alpha
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Born to Buy: The Commercialized Child and the New Consumer Culture
Author: Juliet B. Schor
Manufacturer: Scribner
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Branded: The Buying And Selling Of Teenagers
Author: Alissa Quart
Manufacturer: Basic Books
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The Kids Market: Myths and Realities
Author: James U. McNeal
Manufacturer: Paramount Market Publishing
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Author: Eric Clark
Manufacturer: Free Press
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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Author: Gene Del Vecchio
Manufacturer: Pelican Publishing Company
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The Blockbuster Toy: How to Invent the Next Big Thing
Author: Gene Del Vecchio
Manufacturer: Pelican Publishing Company
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Marketing to the New Super Consumer: Mom & Kid
Author: Timothy Coffey
Manufacturer: Paramount Market Publishing, Inc.
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Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands
Author: Martin Lindstrom
Manufacturer: Kogan Page
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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
Author: G. Wayne Miller
Manufacturer: Adams Media Corp
ListPrice: $12.95
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The Business of Toys and Games: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds) (Inside the Minds)
Author: Aspatore Books staff
Manufacturer: Aspatore Books
ListPrice: $49.95
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Born to Buy: The Commercialized Child and the New Consumer Culture
Author: Juliet B. Schor
Manufacturer: Scribner
ListPrice: $16.00
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The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market
Author: David Siegel
Manufacturer: Kaplan Business
ListPrice: $19.95
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Kids as Customers: A Handbook of Marketing to Children
Author: James U. McNeal
Manufacturer: Lexington Books
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Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children
Author: Daniel Acuff
Manufacturer: Kaplan Business
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The Great Tween Buying Machine: Marketing to Today's Tweens
Author: David L. Siegel
Manufacturer: Paramount Market Publishing
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On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood
Author: James U. McNeal
Manufacturer: Butterworth-Heinemann
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Children as Consumers: A Psychological Analysis of the Young People`s Market (International Series in Social Psychology)
Author: Barrie Gunter
Manufacturer: Routledge
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