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The 22 Immutable Laws of Branding
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The Brand Gap: Expanded Edition
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Emotional Branding: The New Paradigm for Connecting Brands to People
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How Customers Think: Essential Insights into the Mind of the Market
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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The Making of a Name: The Inside Story of the Brands We Buy
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Managing Brand Equity
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Building Strong Brands
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How Brands Become Icons: The Principles of Cultural Branding
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Graphic Design Solutions, Third Edition
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Steal These Ideas!: Marketing Secrets That Will Make You a Star
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Building Great Customer Experiences
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Wordcraft: The Art of Turning Little Words into Big Business
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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The Brand Marketing Book
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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Foundations of Business Thought (6th Edition)
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There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
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Ethical Marketing Decisions: The Higher Road
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