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Emotional Branding: The New Paradigm for Connecting Brands to People
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Building Strong Brands
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Lovemarks: The Future Beyond Brands
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Marketing by the Dashboard Light
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Field Guide for the Experience Economy
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Brands and Branding (The Economist Series)
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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Brand Hijack : Marketing Without Marketing
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Building Strong Brands
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Marketing Mistakes and Successes (Marketing Mistakes)
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Strategic Brand Communication Campaigns
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Measuring Brand Communication ROI
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers
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Bang! Getting Your Message Heard in A Noisy World
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The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding ... (Inside the Minds Series) (Inside the Minds)
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