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Purple Cow: Transform Your Business by Being Remarkable
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The Paradox of Choice: Why More Is Less
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Why We Buy: The Science Of Shopping
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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All You Need To Know About the Music Business: 6th Edition
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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The Long Tail: Why the Future of Business is Selling Less of More
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Atlantic Records: The House That Ahmet Built
Actor: Ahmet Ertegun
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The Brand Gap: Expanded Edition
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success
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This Business of Music, 10th Edition (This Business of Music)
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This Business of Artist Management
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This Business of Music Marketing and Promotion, Revised and Updated Edition
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How Customers Think: Essential Insights into the Mind of the Market
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How Brands Become Icons: The Principles of Cultural Branding
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The Future of Music: Manifesto for the Digital Music Revolution (Berklee Press)
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Hit Men: Power Brokers and Fast Money Inside the Music Business
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Marketing Mistakes and Successes (Marketing Mistakes)
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iCon Steve Jobs: The Greatest Second Act in the History of Business
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All You Need to Know About the Music Business
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Consumer Behavior
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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I Don't Need a Record Deal!: Your Survival Guide for the Indie Music Revolution
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Buzzmarketing: Get People to Talk About Your Stuff
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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The Paradox of Choice: Why More Is Less
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Million Dollar Mistakes: Steering Your Music Career Clear of Lies, Cons, Catastrophes, and Landmines
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Global Strategy (with World Map and InfoTrac )
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From Mind to Market: Reinventing the Retail Supply Chain
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
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Treasure Hunt: Inside the Mind of the New Consumer
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Contemporary Marketing
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The Culting of Brands: When Customers Become True Believers
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Consumer Behavior
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
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Designing Apparel Through the Flat Pattern
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Kiss and Sell: The Making of a Supergroup
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Buzzmarketing: Get People to Talk About Your Stuff
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Consumer Behavior and Managerial Decision Making (2nd Edition)
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The Culting of Brands : Turn Your Customers into True Believers
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International Business-w/CD
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Finance and Investments Using The Wall Street Journal
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
Author: Roger D. Blackwell
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From Mind to Market: Reinventing the Retail Supply Chain
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From the Edge of the World: Global Lessons for Personal and Professional Prosperity
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FROM THE EDGE OF THE WORLD: GLOBAL LESSONS FOR PERSONAL AND PROFESSI
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