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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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Winning with the News Media: A Self-Defense Manual When You're the Story, 2005 (8th Edition)
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Making News: A Straight-Shooting Guide to Media Relations
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The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
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Winning with the News Media : A Self-Defense Manual When You`re the Story (2001 Edition)
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Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
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