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The 22 Immutable Laws of Branding
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Differentiate or Die: Survival in Our Era of Killer Competition
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Marketing Warfare: 20th Anniversary Edition
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The New Positioning: The Latest on the World's #1 Business Strategy
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Marketing Warfare
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Management Skills for Everyday Life: The Practical Coach (2nd Edition)
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Jack Trout on Strategy
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The Making of a Name: The Inside Story of the Brands We Buy
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Positioning: The Battle for Your Mind
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Differentiate or Die: Survival in Our Era of Killer Competition
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Bottom-up Marketing
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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The Myth of Market Share: Why Market Share Is the Fool`s Gold of Business (Crown Business Briefings)
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A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Horse Sense: How to Pull Ahead on the Business Track (Plume)
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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Differentiate or Die: Survival in Our Era of Killer Competition
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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