The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Author: Joseph Sugarman
Manufacturer: Delstar Pub
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
Manufacturer: Portfolio Hardcover
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
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Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: Collins
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The Bottomless Well: The Twilight of Fuel, the Virtue of Waste, and Why We Will Never Run Out of Energy
Author: Peter W. Huber
Manufacturer: Basic Books
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
Manufacturer: Collins Business
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Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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Horse Sense: How to Pull Ahead on the Business Track (Plume)
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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Big Brands, Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Penton Overseas
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