The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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The Wisdom of Crowds
Author: James Surowiecki
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
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Here Comes Everybody: The Power of Organizing Without Organizations
Author: Clay Shirky
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The Big Switch: Rewiring the World, from Edison to Google
Author: Nicholas Carr
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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
Author: John Elkington
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
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The Second Civil War: How Extreme Partisanship Has Paralyzed Washington and Polarized America
Author: Ronald Brownstein
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Author: Drew Westen
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment
Author: William B. Werther Jr.
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Supercapitalism: The Transformation of Business, Democracy, and Everyday Life (Borzoi Books)
Author: Robert B. Reich
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How to Rig an Election: Confessions of a Republican Operative
Author: Allen Raymond
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
Author: Ted Brader
Manufacturer: University Of Chicago Press
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Author: Brian Solis
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Homer's the Iliad and the Odyssey: A Biography (Books That Changed the World)
Author: Alberto Manguel
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The Second Civil War: How Extreme Partisanship Has Paralyzed Washington and Polarized America
Author: Ronald Brownstein
Manufacturer: Penguin Press HC, The
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The Argument: Billionaires, Bloggers, and the Battle to Remake Democratic Politics
Author: Matt Bai
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
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American-Made: The Enduring Legacy of the WPA: When FDR Put the Nation to Work
Author: Nick Taylor
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The Myth of the Rational Voter: Why Democracies Choose Bad Policies
Author: Bryan Caplan
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An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
Author: Glenn Reynolds
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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We the Media: Grassroots Journalism By the People, For the People
Author: Dan Gillmor
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The Art of Political Murder: Who Killed the Bishop?
Author: Francisco Goldman
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Confessions of a Political Hitman: My Secret Life of Scandal, Corruption, Hypocrisy and Dirty Attacks That Decide Who Gets Elected (and Who Doesn't)
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Blogwars: The New Political Battleground
Author: David D. Perlmutter
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Against the Machine: Being Human in the Age of the Electronic Mob
Author: Lee Siegel
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Author: Thomas Bivins
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Mousepads, Shoe Leather, and Hope: Lessons from the Howard Dean Campaign for the Future of Internet Politics (Media & Power) (Media and Power)
Author: Zephyr Teachout; Thomas Streeter
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The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke
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The Revolution Will Not Be Televised : Democracy, the Internet, and the Overthrow of Everything
Author: Joe Trippi
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