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Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Purple Cow: Transform Your Business by Being Remarkable
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Zag: The Number One Strategy of High-Performance Brands
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The 22 Immutable Laws of Branding
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Lovemarks: The Future Beyond Brands
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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Truth, Lies and Advertising : The Art of Account Planning
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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How Brands Become Icons: The Principles of Cultural Branding
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Brand Apart
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
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Brandjam: Humanizing Brands Through Emotional Design.
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Lovemarks: The Future Beyond Brands
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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The Dictionary of Brand
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Positioning: The Battle for Your Mind
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Branding: From Brief to Finished Solution
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Design of Things to Come: How Ordinary People Create Extraordinary Products
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The Moral Dimension of Marketing: Essays on Business Ethics
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Brand Babble: Sense and Nonsense About Branding
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