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Entertainment Industry Economics: A Guide for Financial Analysis
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Advertising Media Planning, Sixth Edition
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Entertainment Industry Economics: A Guide for Financial Analysis
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
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The Wealth of Networks: How Social Production Transforms Markets and Freedom
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We the Media
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Creative Industries: Contracts between Art and Commerce
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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
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All the News That's Fit to Sell: How the Market Transforms Information into News
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The Economics of Financing of Media Companies (Business, Economics and Legal Studies, 1)
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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
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The Soul of the New Consumer
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Ratings Analysis: The Theory and Practice of Audience Research (Lea's Communication Series)
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The Citizen Audience: Crowds, Publics, and Individuals
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Media Economics: Applying Economics to New and Traditional Media
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Understanding Media Economics
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Media Monoliths: How Great Media Brands Thrive and Survive
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Media Economics: Applying Economics to New and Traditional Media
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Media Monoliths: How Great Media Brands Thrive and Survive
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The Mass Audience : Rediscovering the Dominant Model (Communication Series) (Communication Series)
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Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
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