The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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The Fall of Advertising and the Rise of PR
Author: Al Ries
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The Handbook of Strategic Public Relations and Integrated Communications
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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Media Training 101: A Guide to Meeting the Press
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
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The Public Relations Writer's Handbook: The Digital Age
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Author: Richard Laermer
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PR Idea Book: 50 Proven Tools That Really Work
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Writing effective News Releases: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Author: Catherine V. McIntyre
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Media Training A-Z
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Public Relations: The Complete Guide
Author: Joe Marconi
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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Author: Sandra L. Beckwith
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Making News: A Straight-Shooting Guide to Media Relations
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Public Relations Kit for Dummies
Author: Eric Yaverbaum
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Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Author: Catherine V. McIntyre
Manufacturer: Piccadilly Books
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Successful Spokespersons Are Made, Not Born: How to Control the Direction of Media Interviews & Deliver Winning Presentations
Author: Hal Hart
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The Public Relations Writer`s Handbook
Author: Merry Aronson
Manufacturer: Jossey-Bass
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Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations
Author: Linda B. Vandevrede
Manufacturer: VandeVrede Public Relations, LLC
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