Made to Stick: Why Some Ideas Survive and Others Die
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Execution: The Discipline of Getting Things Done
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
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Zag: The Number One Strategy of High-Performance Brands
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The Long Tail: Why the Future of Business is Selling Less of More
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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Why We Buy: The Science Of Shopping
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Winning At Retail: Developing a Sustained Model for Retail Success
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The Lovemarks Effect: Winning in the Consumer Revolution
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Trading Up: The New American Luxury
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The Wal-Mart Effect: How the World`s Most Powerful Company Really Works--and How It`s Transforming the American Economy
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
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Private Label Strategy: How to Meet the Store Brand Challenge
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Treasure Hunt: Inside the Mind of the New Consumer
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Mavericks at Work: Why the Most Original Minds in Business Win
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