Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
|
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
ListPrice: $15.95
Offer: $10.85
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
ListPrice: $14.95
Offer: $10.17
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $21.95
Offer: $14.93
|
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
|
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series)
Author: John Mullins
Manufacturer: FT Press
ListPrice: $29.99
Offer: $29.99
|
The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $12.95
Offer: $10.36
|
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $18.48
|
The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $14.95
Offer: $10.17
|
Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $16.95
|
Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $26.95
Offer: $17.79
|
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $29.95
Offer: $29.95
|
Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
ListPrice: $19.95
Offer: $13.57
|
Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $16.95
Offer: $11.53
|
Ethics in Public Relations: A Guide to Best Practice
Author: Patricia J. Parsons
Manufacturer: Kogan Page
ListPrice: $35.00
Offer: $26.60
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
|
Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
ListPrice: $15.95
|
Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
ListPrice: $13.95
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $27.95
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $23.50
Offer: $21.15
|
The 11 Immutable Laws of Internet Branding
Author: Al Ries
Manufacturer: Collins
ListPrice: $21.00
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $34.95
Offer: $23.07
|
Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
ListPrice: $16.95
|
Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $21.50
|
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $26.95
|
Big Brands, Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Penton Overseas
ListPrice: $18.95
Offer: $3.99
|
